by Mark Farrer-Brown | 24th November 2023
Business success comes from understanding human needs and motivations. Explore the essentials of the Jobs To Be Done framework for customer-centric business success. Jobs To Be Done (“JTBD”) helps you to better understand what drives your customers’ behaviours and how... 
by Mark Farrer-Brown | 20th August 2023
If you measure what everyone else measures you will be on the pathway to commoditisation not differentiation and long-term success. Rather than hoping to capture the important things by measuring everything, leaders need to learn to select the critical few measures... 
by Mark Farrer-Brown | 10th March 2023
Soldiers need the right weapon when they go into battle; just like a successful CEO is going to need a honed ability to communicate in their toolkit. I don’t know about you but I am in awe of great communicators. When I think of a great communicator I either think of... 
by Mark Farrer-Brown | 23rd February 2023
Why should you care about teams? Because your company’s success or failure depends on the effectiveness of your leadership team and other teams within your business. As I have said before teamwork is almost always lacking in companies which fail and is present in... 
by Mark Farrer-Brown | 2nd February 2023
Psychological safety is the bedrock of a successful culture; it’s the engine that facilitates engagement, innovation, learning and productivity. Take the short quiz to see how your team is doing. For many years I worked in a psychologically unsafe environment. I was...